At first glance, mentioning that it’s important to analyze your Inbound Marketing results may seem, well, rather redundant. Of course you KNOW that analyzing marketing results is important.

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Retargeting (a.k.a. remarketing) is an extremely effective strategy that involves reaching out and routing specific content or messages to customers, based on information gleaned from previous interactions. The goal is to bring them back into the fold and re-engage them vs. lose them to the competition. 

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It’s almost impossible to imagine, but it was only about 15 years ago (and even more recently in some sectors) that having a business website was seen as an option – and not necessarily even a preferred one, either.
 
Indeed, many businesses – including some highly successful ones – balked at the idea of having an online presence, and thought it was far wiser to wait for this web “fad” to blow over. After all, why waste money on a short-lived trend?
 
Well, here we are near the end of 2015, and we can see that this “fad” has not merely remained, but it has grown and intensified exponentially. In fact, most businesses rely on their website and online presence MORE than their brick and mortar location.
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While business leaders are always keeping their eye on P/L and ROI, there’s an even more precious resource that they focus on: TIME. 

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Over the last few years, Inbound Marketing has rapidly emerged as a proven and effective approach that helps B2B and B2C business of all sizes cost-effectively: expand their reach, connect with profitable customers, generate sales, and generate rewarding ROI. 

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A question that we often get here at Leap Clixx, is “where are my Inbound Marketing dollars best spent?” As usual, this is a great and intelligent question – which stands to reason, because we have a knack for finding great and intelligent clients!

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It’s an all-too-common problem that businesses of all sizes face: they have dozens, hundreds, or even thousands of prospects in their pipeline, but they don’t know which ones are worth focusing on – and which ones aren’t. 

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One of the things that makes Leap Clixx different is that our clients don’t have to ask us the question “how long until I see results from Inbound Marketing?” 

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Here at Leap Clixx, we strive to educate our clients so that they can make smart decisions that are best for their business – both in the short-term, and especially into the long-term. And in light of the above, we’re focusing today on an important question that our clients want and need to know: “how much does Inbound Marketing cost?” 

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HubSpot has crafted its annual “State of Inbound” 2015 Report, which looks at key Inbound Marketing-related issues, insights, trends and predictions. As usual, it’s a must-have resource for all marketing and sales professionals around the world.

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