When the Leap Clixx team of researchers, designers and writers craft infographics for our clients, our goal is to produce an outstanding asset that cuts through the noise of “information overload”, and makes a positive, lasting impact on target markets.

Here at Leap Clixx, the benefits of inbound marketing are so clear to us that they’re axiomatic. That is, inbound marketing is part of our culture, mindset and perspective. We breathe inbound marketing and exhale ROI!

A couple of weeks ago, we highlighted the top 3 free online learning resources for SEO.

While the wisdom “Content is King” is truer today than it ever has been in the past – because there’s an abundance of material on the interwebs competing for your target market’s precious time and attention – it’s also true that not all content is being handled the right way.

On today’s business landscape, there are plenty of approaches, strategies and tools that can enhance performance and results. And then there is a smaller group of solutions that are flat-out ESSENTIAL – which means that embracing and exploiting them isn’t an optional “nice-to-have,” but a basic necessity for long-term business survival. And at the top of this list is marketing automation. Here are the 5 reasons why:

Some businesses choose to manage their entire inbound marketing program in-house: from campaign and persona development, to asset production (e.g. ebooks, infographics, blogs, landing pages, etc.), implementation, tracking, optimizing, reporting, etc. 

In many ways, the essence of inbound marketing is captured by its first phase: attract. This isn’t to say the other phases aren’t important – because they certainly are. But those phases don’t get a chance to operate if customers aren’t ushered into a relationship. And that brings us to contact forms. Or rather, bad contact forms. 

In parts 1 and 2 of our look at the key factors to running a successful inbound marketing campaign, we highlighted that businesses are best advised to:   

In part 1 of our series, we highlighted that businesses that want to reap the rewards of a successful inbound marketing campaign need to:

One of the most common questions we’re asked is: “what does it take to run a successful inbound marketing campaign?”