With countless articles instructing marketers to create great content, many companies now have more eBooks, whitepapers, infographics and blog posts than they know what to do with! Creating content is just one of the first steps in content marketing. If you’re not promoting it correctly, you can’t expect it to deliver leads, conversions and sales. However, if your content is already written for the right person, it’s time to promote it so that person is able to find it at the right time in their buyer’s journey.

It’s one of the most important yet misunderstood concepts in the marketing world, which explains why if you ask 10 marketing consultants or agencies “what is lead scoring?”, you might end up with 10 different answers. Heck, you might even get 11 (marketing people are a creative and inventive bunch). 

Yes, you’re right: the title of this article is a bit…strange. Doesn’t every lead generation process create customers? After all, certain things in life should be safe to assume.

Creating and running a PPC campaign can be scary. You create these keyword lists and write up these ads so when enabled, your business starts spending money to hopefully generate leads. While you try to make the most educated decisions on what to target, how can you set yourself up for success? What's the best way to use Google AdWords in your preparation process?

Let’s start with this: a homepage isn’t merely the “front door” of your website. Because, let’s face it, sometimes it’s OK if a front door isn’t amazing or even noticeable. Think about it. Do you even remember what the last front door you walked through looked like? In fact, are you even sure if there was a front door? Maybe there was just a big hole. You were probably too absorbed in reading the Leap Clixx blog (right?) to pay attention.

In the past, successful constructions companies relied primarily on personal relationships, professional networks, and word-of-mouth referrals to generate profitable new business. And while all of these are still important (just as they are in other industries), a growing number of construction companies are adding inbound marketing to the mix. Indeed, a survey by the Construction Marketing Association found that 82 percent of construction firms employed some form of inbound marketing.   

Although the concept of the sales funnel is not a new one, inbound marketing has improved the sales funnel to help marketers visualize where a customer is in their buyer’s journey as to better meet their needs. In other words, publishing the right content at the right time in the right place. Since this sales funnel is at the heart of a successful inbound marketing strategy, it is important to be able to move leads through the funnel and align your content with the buyer’s journey in order to attract, convert, close, and delight your ideal customers. So without further adieu, here is The Lazy Man’s Guide to The Inbound Marketing Sales Funnel with examples.

Business owners looking for success in this digital age know that their business needs to be easily found online. If you’re looking to dominate your local, national or global market, it’s time you look into a digital marketing strategy.

Today we’ll be looking at two of the most popular digital marketing strategies, Search Engine Optimization (SEO) & Pay-Per-Click (PPC) advertising, while examining which tactic your business should use based on the time your business has to drive results and the competition in your industry!

If there's one thing that every business owner is concerned with, it's definitely lead generation. Whether you call it by the industry term or just refer to it simply as "getting some customers", it's undoubtedly true that every sale starts with getting a customer interested in whatever it is you're trying to sell. The question is this: once you've figured out how to get more qualified leads, do you have any idea what to do with them? This blog is a twofer, in that you'll learn a little about nurturing leads and a bit about SMS, because in today's marketing world the two often work hand in hand.

At Leap Clixx, one of the reasons we love inbound marketing so much is because it’s a unique blend of technology, psychology, science, and of course creativity.