It’s a familiar story: you’ve invested money, time and talent and energy into a great newsletter. But the flood of subscribers you anticipated is more like a trickle. Concerned and confused? Don’t be. Help is on the way as we highlight 5 ways how to get people to sign-up for your newsletter:

Affinity marketing is when two (or more) businesses combine their marketing efforts in order to reach a mutually desirable target audience. For example, professional sports teams selling naming rights or display advertising are both affinity marketing. 

As noted by the Houston Chronicle: “All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public.”

Every field has its vernacular. Lawyers like talking about “rubrics” and “fulcrums”, doctors say things like “idiopathic” and “code brown” (yup – it’s what you think it is), and don’t get us started on politicians. Can anyone say “dollar diplomacy” and “sunset provisions”?

If your business isn’t focusing on how to increase organic traffic to your site, then you need to do two things immediately: 

When it comes to establishing thought leadership, increasing brand awareness and ultimately generating more customers, few strategies are more effective than creating educational eBooks. Publishing educational eBooks allows your business to share your expertise on solving common customer problems while getting new lead information on visitors who are downloading them. It’s really a win-win!

Before looking at tips for exceptional homepage design, let’s look at another number instead: one billion.

A call to action is a short statement – anywhere from a few words to a few lines – that urges and ushers prospects forward along the sales funnel. Sometimes, a call to action is sales-oriented. But other times – and usually all times in a B2B context – the conversion goal isn’t about completing a transaction. Rather, the aim is to have prospects download an ebook, subscribe to a newsletter, schedule a demo or call, and so on.   

There are many pieces of a successful inbound marketing puzzle. And among the biggest – and yet arguably the least understood – is a marketing workflow. 

In order to succeed in the short-term and survive in the long-run, a business must accurately distinguish between MQLs (marketing qualified leads) and SQLs (sales qualified leads).