As you put together a new website and prepare for launch, obviously you’ll focus on design, graphics, content, features, and other aspects that will help you attract visitors, build relationships, and ultimately drive sales.

Business owners looking for success in this digital age know that their business needs to be easily found online. If you’re looking to dominate your local, national or global market, it’s time you look into a digital marketing strategy.

Today we’ll be looking at two of the most popular digital marketing strategies, Search Engine Optimization (SEO) & Pay-Per-Click (PPC) advertising, while examining which tactic your business should use based on the time your business has to drive results and the competition in your industry!

Of all of the pieces that make-up the online marketing puzzle, arguably none has shifted so often – and so dramatically – as SEO.

One of the most common and clever questions we get here at Leap Clixx is: does blog commenting help with SEO? Like a lot of questions in the SEO world, this one doesn’t have a standard yes or no answer. It’s more of a “yes it does, but…” or “no it doesn’t, except…”

Recently, we looked at the difference between landing pages and homepages, as well as onpage SEO vs. offpage SEO.

What makes Onsite SEO different from Offsite SEO?

Most conversations with prospective clients come with the request to be “found on Google”. The motivations behind Search Engine Optimization are obvious and inbound marketing strategies all agree that this is a critical objective.

Nevertheless, the strategies to achieve it have changed considerably over the years, and by far the biggest change has to do with onsite SEO and offsite SEO. With that said, we'll examine the relationship between Onsite and Offsite SEO so you have a clear understanding of what each means and how you can implement best practices to create a stronger website presence.

A long time ago - but in this galaxy, mind you - choosing the right SEO meta description was essential for search engine rankings.

It’s been said so many times that it’s now cliché, but we’ll say it again because the truth never goes out of style: CONTENT IS KING.

While there are many concepts with the digital marketing world that have triggered widespread discussion and debate over the years, arguably none has earned as much coverage as Search Engine Optimization (SEO).

At Leap Clixx, one of the principles of our company – and one of the key facets that sets us apart from many other companies in our industry – is that we always educate our clients on the fundamentals of inbound marketing.