It’s been said so many times that it’s now cliché, but we’ll say it again because the truth never goes out of style: CONTENT IS KING.
Nevertheless, many businesses have still not reflected this fundamental fact in their SEO budget. This isn’t to say that they aren’t creating content – because they usually are. But, frankly speaking, it’s not good content. Actually, it’s usually somewhere between “bad” and “trainwreck”.
SEO is Just Part of the Your Marketing Solution
The basic problem here – and this may come as a shock to some businesses who have been spending thousands of dollars a month on SEO – is that SEO is merely one way – there are several others – to get traffic to your website or to your other digital properties such as your social media platforms, your network of microsites, and so on. But once customers reach these destinations, SEO has finished its job. In this sense, SEO is like a cab driver. It picks your customers up and drops them off at your (virtual) door.
Great Content Takes Over For SEO
That’s when your great content is supposed to take over and engage, inform, influence and impress your customers. That’s the show they came to see. But guess what? If your content isn’t great – or worse, if it’s of the trainwreck variety – then customers aren’t going to stick around. They’ll simply bounce away, never to return.
Worst case scenario, they’ll completely forget about your business and head for a competitor. This happens all the time.
Add Strong Content Marketing to Your Overall Strategy
As you can see, content marketing – or more specifically, great content marketing – isn’t an optional part of the SEO picture. It’s a fundamental component that has to be part of overall program. SEO on its own -- or PPC on its own, social media marketing on its own, or any other lead generation tool or tactic on its own -- can't and won't be able to usher customers along the buyer's journey. At the very most, these methods can bring customers to the starting line. But from there, it’s ALL up to great content.
Learn More
If you need to elevate your content marketing game -- regardless of whether SEO is or isn’t a part of your current marketing mix – then contact Leap Clixx today.
Our team of content marketing specialists will work with you to create compelling, relevant, and on-message blog posts, eBooks, articles, Infographics, white papers, reports and more. And we’ll do it all at a cost that you’ll find refreshingly affordable and very likely LESS than you’re paying (read: wasting) right now.
Topics: SEO
