Many companies use videos to promote their brand, products and services. Some are taking it to the extreme, using pretty amazing cameras like the GoPro to demonstrate a product from the user’s point of view. These unique and sometimes extreme videos go viral and spread not only brand awareness but they also send huge SEO or search engine optimization value back to your website by linking back to your site.
The GoPro camera was originally invented for surfers, to shoot the view inside the curl of a wave. But that was just the beginning. In the March 2013 edition of Forbes, Ryan Mac wrote: “The cinema-grade, panoramic, point-of-view footage that comes out of a GoPro transforms mere mortals into human highlight reels, without blowing a huge hole in the budget.”
Cameras like the GoPro let you get hugely creative, but a nicely produced video that highlights your company and your brand gives a strong boost to your SEO campaign. Extreme videos and videos in general, tend to be more engaging than text. And, extreme video is a great way to add content to your website, attract organic traffic and build up your presence on YouTube.
