Most likely you have heard of SEO, video marketing, social media marketing, and online marketing in general. My question to you is, does your small business use video SEO for your local SEO plan? If the answer is no, then you are way behind the curve and need to start getting your videos on the internet and getting them optimized for search engines. Here are some reasons to use video SEO in your online marketing strategy.
Conversions:
It goes without saying that videos can lead to a greater percentage of conversion. Imagine if you are using video as your landing page. If this video is a tutorial of a product or a simple demonstration of a product that the consumer is already interested in, they are now more likely to convert as they just watched the product in action. These videos can be looked at as the last piece of the puzzle, meant to bridge the gap between a simple interest and conversion.
Brand Awareness:
This is a famous reason to use videos. Videos can show the faces of your company and really tell your brands story. If these videos are done correctly, they can go viral and be spread organically. This will get your site more hits and hopefully people will like the story your brand is telling. At the very least, they will be aware of your brand. This type of video is best posted on a site like YouTube or Vimeo.
Links and Social Shares:
You can make the same type of brand awareness video for this, however instead of posting it on YouTube or Vimeo, you can host the video on your own website. Provide an embed code that provides a text link back to your website or blog. This of course is a great way to build links back to you.
As you can see this hasn't been a tutorial on how to optimize your videos for search engines, instead I wanted to show you the value of using video SEO. Using video SEO in your local SEO plan will lead to more conversions, greater brand awareness, and more links and social shares on social media.
It's very important to make sure your company is in position to compete with every competitor out there. Is your company ready for video SEO?
