At Leap Clixx, one of the key commitments we make to our clients is reporting, reporting, and…wait for it…more reporting.
This is because unlike some agencies that prefer to hide behind buzzwords (“relax, your campaign is a game-changer!”) or just kick the can ad infinitum (“you’ll see results in the future – trust us!”), we actually want our clients to see what we’ve done, what we’re doing, and what we’re planning to do.
Actually, scratch that: we NEED our clients to know these things, because we don’t want them wondering and worrying. After all, when you deliver results and are happy to stand behind them, transparency is a win for everyone.
With this in mind, we don’t use a generic one-size-fits-all monthly inbound marketing report, simply because our clients have different goals, objectives, challenges and budgets. For example, some of our clients are focused on building a foundation of quality content assets like blog posts and ebooks, while others are looking to establish their PPC footprint or re-invent their website. As such, each report is customized for each client and covers the targeted, focused and relevant information they need. This can include some, or in some cases, all of the following:
- Traffic Sources: Each channel tells a different story for a different reason, and we make sure to tell it fully and honestly.
- Lead Sources: Sometimes, a referring source of traffic is not the lead source. We make the distinction to ensure that credit is assigned properly, and so that resource s can be allocated accordingly.
- Persona Contacts: Personas represent ideal buyer types, and it’s important to know how many of them are being engaged as part of a campaign.
- Top Landing Pages: Websites can have dozens of entry points, along with standalone microsites (e.g. small 1-3 page websites created exclusively for a campaign or offer). It’s important to know which ones are performing well and why.
- Top Blog Posts: Identifying which blog posts generate the most interest and interaction is both valuable and insightful; especially since it sheds light on prospect mindset. For example, a blog post about an issue that generates above average traffic could turn into a series of posts, an ebook, a webinar, and so on.
- Leads Broken Down by Offer: This covers how each offer is performing in terms of generated leads. Much like popular blog posts, this data can shed light on what prospects find relevant and topical.
Learn More
To learn more about what you should expect – and frankly demand -- in a monthly inbound marketing report from your marketing agency partner, contact the Leap Clixx team today. Your consultation with us is free.
For more information on inbound marketing and best practices, download our FREE eBook:
Topics: Inbound Marketing
