As noted by the world’s most comprehensive supply chain management information resource SupplyChainBrain, today’s supply chain management and logistics companies are under constant pressure to tackle a set of key challenges, including: managing unpredictable demand, improving efficiency, and achieving a high level of customer service.
And while none of these challenges are conventional marketing problems, inbound marketing can indeed play a role in helping to address them – which is not surprising when you consider that there’s nothing conventional about inbound marketing. It’s a total game changer, which is why more and more organizations in all sectors and industries are making it a part of their day-to-day operations.
In light of the challenges noted above, here’s a snapshot of how inbound marketing works for supply chain and logistics companies:
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Managing Unpredictable Demand
The sales cycle for supply chain and logistics companies can be extremely long. Often, this is because prospective customers have agreements with competitors that need to expire before they can make a switch. Or even when that’s not the case, choosing a new vendor is typically a multi-stop process that involves several decision makers.
Inbound marketing helps supply chain and logistics companies stay on their prospective customers’ radar screens throughout an extended sales cycle. This is done by supplying them with relevant, quality content – and therefore is not perceived as an aggressive (and unwanted) sales effort. After all, supply chain and logistics can’t be sold. It can only be bought. Inbound marketing is fundamentally aligned with this awareness.
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Improving Efficiency
With relentless competition, and in order to protect what can often be razor-thin profit margins, supply chain and logistics companies have to find smarter ways to “do more with less”. Inbound marketing fits this requirement, because it’s extremely cost-effective and fundamentally results-based. There’s also a wealth of business intelligence that can be leveraged to optimize campaigns, so they’re even more efficient and effective.
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Achieving a High Level of Customer Service
At the same time, inbound marketing helps supply chain and logistics companies stay connected with current customers, so that they’re educated on issues/themes that help them get more out of the relationship, or help them in another meaningful way (i.e. providing customers with a checklist, worksheet, or other resource they can use in their environment).
Learn More
To learn more about why inbound marketing works for supply chain and logistics companies, contact the Leap Clixx team today. Your consultation with us is free. Our expertise is your advantage!
For more information about inbound marketing, best practices, and how it could benefit you and your company, download our FREE eBook:
Topics: Inbound Marketing
