Have you discovered (or been alerted) that your business information on Google needs anything from a minor tweak to a major adjustment? Don’t panic. Here’s how to change incorrect information on Google:

While every business owner and executive knows that customer retention strategies are important, the results of doing this aspect well are eye-opening. Indeed, as the statistical evidence confirms, effectively customer retention strategies don’t just drive success; they determine long-term organizational survival. Behold:

There’s plenty to love about email marketing. Compared to some conventional offline methods, it’s much cheaper, faster and easier. But there’s a challenge to overcome that many businesses struggle with: email deliverability.

Businesses in just about every kind of industry and sector imaginable -- and a few that aren’t that easy to imagine -- use AdWords to reach new customers, and with good reason: when designed properly and integrated in a marketing campaign, AdWords can be remarkably effective.

In the last couple of years, much has been written and said about the importance of delivering a positive customer experience. Of course this isn't new news, so this information has some businesses owners scratching their heads and wondering when the marketing world will share its next profound insight, such as that water is wet, or that fire is hot.

Whether a business sells professional services to engineers or laptops to hard core gamers, the fact is that having a social media presence and profile is mandatory. But that’s not where the must-haves end. 

It goes without saying (but we’ll say it anyway just in case) that on today’s digital marketing landscape, blogging isn’t an option.

Let’s start with this: unlike other kinds of outsourcing, the concept of outsourced marketing isn’t new.

With no disrespect to either side: PPC consultants are in some ways like lawyers.

Here at Leap Clixx, we’re a happy bunch. And we don’t mean that we’re the “mindlessly optimistic” type, or the person you just want to SCREAM AT sometimes for, well, being mindlessly optimistic is a good enough reason.