The loop is a big thing these days. Folks are kept in the loop, or sometimes they’re “looped in”. And still others are accidentally or deliberately outside of the loop, which throws them for a loop. It’s enough to make anyone kind of loopy. However, just when you’ve had it up to your eyeballs in one loop after another, there’s another loop that needs your attention, because it drives revenues and profits: closed loop marketing. Below, we look at what this is, and then highlight why it matters. 

With countless articles instructing marketers to create great content, many companies now have more eBooks, whitepapers, infographics and blog posts than they know what to do with! Creating content is just one of the first steps in content marketing. If you’re not promoting it correctly, you can’t expect it to deliver leads, conversions and sales. However, if your content is already written for the right person, it’s time to promote it so that person is able to find it at the right time in their buyer’s journey.

While every team member in an organization is important – from those on the front lines to the back end – the fact is, and has always been, that sales NEEDS to be successful for ongoing success, and long-term survival.

Whether you run a state-of-the-art recording and engineering studio, sell and service everything from school band xylophones to concert-quality amps, are launching a solo project or group and it’s Billboard or Bust, or in any other way provide goods/services in the multi-billion dollar music industry, this much is undoubtedly true: the worst thing that can happen to your business is that you become the “best kept secret in your marketplace.”

Creating and running a PPC campaign can be scary. You create these keyword lists and write up these ads so when enabled, your business starts spending money to hopefully generate leads. While you try to make the most educated decisions on what to target, how can you set yourself up for success? What's the best way to use Google AdWords in your preparation process?

Ask any elite athlete about how they consistently out-perform their peers and they’ll invariably all say the same thing in one way or another: it’s all about the game plan. 

What they mean is that their success isn’t dependent on their ability to execute or their world-class athleticism. It’s their approach and preparation to their craft – a.k.a. their game plan – that makes all of the difference. It tells them everything they need to know about moving forward: what to do, how to do it, when to do is, and even why to do it. Without a game plan, they’re just guessing. With a game plan, they’re on a mission!

Let’s start with this: a homepage isn’t merely the “front door” of your website. Because, let’s face it, sometimes it’s OK if a front door isn’t amazing or even noticeable. Think about it. Do you even remember what the last front door you walked through looked like? In fact, are you even sure if there was a front door? Maybe there was just a big hole. You were probably too absorbed in reading the Leap Clixx blog (right?) to pay attention.

As a content marketer, you know how important it is to get ahead of the curve, and see what your peers are thinking, doing, advising, and warning. 

Business owners looking for success in this digital age know that their business needs to be easily found online. If you’re looking to dominate your local, national or global market, it’s time you look into a digital marketing strategy.

Today we’ll be looking at two of the most popular digital marketing strategies, Search Engine Optimization (SEO) & Pay-Per-Click (PPC) advertising, while examining which tactic your business should use based on the time your business has to drive results and the competition in your industry!

There’s a reason why firm owners and executives in the travel and leisure industry are smiling these days -- and no, it’s not because they often enjoy incredibly good deals! It’s because the industry is BOOMING as more people book an excursion for business, pleasure, or sometimes a nice blend of both.