A big part of what we do here at Leap Clixx is educate our prospects on what inbound marketing is, how it works, and how they can use it to create the shortest path to substantial, sustainable ROI. And a big part of this discussion focuses on ebooks and whitepapers.

There are industries where marketing programs and campaigns are a basic staple of everyday life. For example, marketing spend for businesses in the hospitality and tourism industry can often be the annual budget’s biggest line item.  

Recently, we highlighted the differences between a landing page vs. homepage. Today, we’re exploring landing page marketing strategy -- and specifically, 3 ways to improve conversion rates. 

Recently, we looked at the difference between landing pages and homepages, as well as onpage SEO vs. offpage SEO.

For the last few years, much of the conversation around inbound marketing has focused on B2B (business to business) companies more than B2C companies. The reason for this is simple: B2B companies typically have long sales cycles that can last for weeks or months, and inbound marketing is exactly what they need to keep customers engaged, informed, and actively moving forward on the sometimes long and winding customer journey.

A University of Southern California study led by professor Dr. Marin Hilbert discovered that the average person is bombarded with a whopping 174 newspapers worth of data each day which means we've clearly gone from the Information Age to the Age of Information Overload.

In life, we often come across warning signs that, in retrospect, seem abundantly clear - kind of like giant billboards rather than subtle cues.

If you belong to a B2B or B2C cloud-based companies, especially those in the software-as-a-service (SaaS) industry, you know how critical it is to get out in front of prospective customers during the fleeting decision-making stage. 

It’s an industry of short sales cycles with complex products, acronym-laden jargon, freemium trials and ever-changing services that must be marketed precisely or you risk confusing your audience. It's also an industry where inbound marketing can give you the strongest foothold for reaching your customers.

While there are many aspects of inbound methodology that makes it both innovative and effective, perhaps the most striking – and certainly the most interesting – is that it’s actually a far “truer” kind of marketing, than what we’ve been calling marketing for the last few decades.

According to a survey by econsultancy.com, 70% of businesses say that it costs significantly less to retain a customer than to acquire one. Research by Invesp confirms this, saying it costs 5 times as much to acquire a new customer than to keep one.