We know that competition is fierce in every sector, and any business that rests on yesterday’s achievements is setting itself up for tomorrow’s extinction. 

One of the most common and clever questions we get here at Leap Clixx is: does blog commenting help with SEO? Like a lot of questions in the SEO world, this one doesn’t have a standard yes or no answer. It’s more of a “yes it does, but…” or “no it doesn’t, except…”

What makes Onsite SEO different from Offsite SEO?

Most conversations with prospective clients come with the request to be “found on Google”. The motivations behind Search Engine Optimization are obvious and inbound marketing strategies all agree that this is a critical objective.

Nevertheless, the strategies to achieve it have changed considerably over the years, and by far the biggest change has to do with onsite SEO and offsite SEO. With that said, we'll examine the relationship between Onsite and Offsite SEO so you have a clear understanding of what each means and how you can implement best practices to create a stronger website presence.

The online marketing vocabulary is full of terms that we at Leap Clixx live and breathe all day, every day – and yes, it’s both highly rewarding and tons of fun.

In the 1989 movie Field of Dreams, an Iowa farmer hears a voice in his cornfield tell him, “If you build it, he will come”. So, he built it, Shoeless Joe shows up and we all get one of the best baseball movies of all time.

A long time ago - but in this galaxy, mind you - choosing the right SEO meta description was essential for search engine rankings.

One of the defining features of inbound marketing is that businesses can use automated workflows to help guide the buyer’s journey. Before exploring how this happens, let’s first shine a spotlight on the buyer’s journey, since it’s a relatively recent concept.

When it comes to engaging customers on Facebook and elsewhere, there are two kinds of social media ideas: those that are awesome, and those that are awesome and actually WORK.

While inbound marketing isn’t rocket science (at least we assume it isn’t), it’s true there are some aspects, concepts, strategies and tactics that have some complexity to them.