There was a time when measuring inbound marketing results was essentially about tracking website visits, web page hits, unique visitors, and maybe a nice Google Analytics pie chart highlighting where folks were coming from (and really, who doesn’t love a good Google Analytics pie chart every now and then?).

At least a handful of times a week I get asked the question, “how much should my inbound marketing budget be?”.  It’s a great question, but one that does not have a simple answer.  Setting a budget is much more complex than simply coming up with a monetary value and hitting the go button.  Instead, the focus should be on setting an inbound marketing budget that can get results within your niche as well as aligns with your business’s timeline and needs.  If you have $10,000 a month to put towards inbound marketing, that’s great, but is it enough?  Could your results be comparable with a $5,000 a month budget?  Though you ultimately do have to come up with a dollar amount, I would not recommend using it as a starting point.  Instead, develop your strategy and then work towards a specific investment amount that’s going to get you the results that you need in the amount of time that you’re targeting.

On today’s business landscape, of all of the lofty distinctions that businesses strive for and dream about, arguably none is more coveted than content leader.

At Leap Clixx, one of the reasons we love inbound marketing so much is because it’s a unique blend of technology, psychology, science, and of course creativity.  

Across the country and worldwide, a growing number of colleges, universities, private training firms, and all other types of organizations in the higher education industry are reaping the rewards of inbound marketing.

We’re nearly at the quarter-way mark into the year, which in our experience is the right time to take a look at trends for the year ahead.

It’s a very common question asked by businesses of all shapes and sizes, and across every sector and industry: How can we get more qualified leads? Your pipeline might be full (or at least, full enough) of leads – but for many businesses, the majority of them aren’t converting into profitable customers.

We’re extremely excited to announce that Leap Clixx is now a HubSpot Platinum Partner, joining a small, elite group of global agencies that have received this distinction. HubSpot, the world's leading inbound marketing and sales platform, bases their partner tiers on an agency's ability to grow their clients' businesses with inbound software, services and support.

We all know a “rainmaker” who has an uncommon ability for generating warm leads – whether they work in a law firm, real estate agency, financial services company, or anywhere else. It’s almost as if they were born with an internal divining rod. But guess what? Virtually any business can turn into a warm lead factory by taking advantage of inbound marketing.

Whether you’re in the B2B or B2C space, your goal is to attract highly qualified prospects and move them forward through the customer journey. Below, we highlight 7 effective marketing strategies to make this happen: