In the old days when the web was young dial-up modems screeeeeeeeeched with reckless abandonment, eCommerce was basically the virtual equivalent of buying something from a vending machine.                         

Yes, you’re right: the title of this article is a bit…strange. Doesn’t every lead generation process create customers? After all, certain things in life should be safe to assume.

Let’s start with this: peer to peer marketing isn’t new. In fact, it’s ancient and probably goes back to the time when cavemen recommended saber-tooth tiger attack insurance to their neighbors.

And closer to our era, celebrity endorsements are also a form of peer to peer marketing, with companies seeking to associate their brand with a personality – and ultimately drive sales.

There are essentially two kinds of online marketing out there today: targeted online marketing and un-targeted online marketing.

As the owner of a digital marketing company and a HubSpot Platinum Agency Partner, it comes as no surprise that I help business owners and marketing managers understand what inbound marketing is, and how it differs from traditional outbound marketing, on a daily basis. Learning the differences between inbound marketing and outbound marketing is truly the key to business success in this digital age. The way consumers find products and services is changing so we have to change the way we market to our potential customers. With that being said, let’s jump right into the specifics:

As you put together a new website and prepare for launch, obviously you’ll focus on design, graphics, content, features, and other aspects that will help you attract visitors, build relationships, and ultimately drive sales.

The ancient sage Lao Tzu observed that “the journey of a thousand miles begins with a single step” (and perhaps with some light stretching first).

In the past, successful constructions companies relied primarily on personal relationships, professional networks, and word-of-mouth referrals to generate profitable new business. And while all of these are still important (just as they are in other industries), a growing number of construction companies are adding inbound marketing to the mix. Indeed, a survey by the Construction Marketing Association found that 82 percent of construction firms employed some form of inbound marketing.   

It’s the age-old debate and, at times, raging flame-war that makes Superman vs. Batman seem like a minor skirmish. On the one hand, you have advertising experts who claim superiority, and on the other you have marketing experts who do the same. Both want to win their clients’ trust and work their magic. 

While almost every area of healthcare is growing, the medical billing solutions industry is skyrocketing – and there’s no slowdown in the forecast. As noted by ST Advisors, the revenue cycle management (RCM) market in the US alone is poised to hit $9 billion per year in 2018, spurred in part by changes to medical reimbursement regulations.