Before looking at tips for exceptional homepage design, let’s look at another number instead: one billion.

There are many pieces of a successful inbound marketing puzzle. And among the biggest – and yet arguably the least understood – is a marketing workflow. 

While running a successful consulting business has its advantages – including but not limited to lucrative financial rewards – the fact is, that it’s not what anyone would call a “passive income stream”. It takes hard work, talent, focus, and plenty of perseverance. 

If you’re using Google AdWords as part of your inbound marketing campaign, or if you’re considering adding it to the mix, then you obviously know that first page advertising is where the action is. However, just HOW important it is to get on page one may shock you.

Whether you provide office relocation services, cosmetic dental solutions, VoIP phone systems or anything else, you need high quality traffic streaming to your website on a regular basis.

Thanks to Steven Covey, we’ve all heard about the 7 principles of highly effective people (and all of the related books, workshops, videos, posters, coffee mugs, and t-shirts this brilliantly marketed franchise has spawned). But when it comes to the principles of inbound marketing, let’s just say t-shirts and posters aren’t flying off the shelves. 

Let’s start with this: marketing legal services isn’t as straightforward as it is in other sectors and industries, such as consumer goods or electronics.

We’ve left behind the Information Age, and hurled head-first into the Integration Age – and it’s because, frankly, the Information Age was just too darn informative. We’re drowning in data, and it’s not playing well and working together. In fact, it’s typically unleashing chaos instead of clarity. And that brings us to CRM integration.

Before we share our Google Places optimization checklist, let’s take a few seconds to highlight why this is such an important topic for EVERY business, from enormous enterprises to shoestring startups. 

The answer to “what is a landing page” may seem like it's completely obvious. After all, a landing page is a page that prospects “land” on, so they can download an ebook or some other asset, right?

Well, yes and no.