As noted by the Houston Chronicle: “All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public.”

Confused about the difference between CPA vs. CPC? Don’t worry – we’ll clear the air and give you the acronym awareness you need.

It’s a crowded online environment these days as companies of all types and sizes compete to attract the attention of the hordes of people engaging with content through mobile and other devices. Companies are often challenged to stand out in meaningful ways to drive traffic to their sites and generate the type of activity they’re looking for.

Rather than defining hypertargeting and then looking at an example – which is usually how we explain stuff in our blog – in this case, it’s simpler and more memorable to start with an example, because no matter who you are, where you live, or what you do: you have definitely been hypertargeted!

When it comes to feedback on our blog posts, among the most frequent – and also most appreciated – things we hear from our wonderful readers (a.k.a. YOU!) is that we have a way of explaining complex or technical subjects in an easy, business-friendly manner.

If you search for tips on how to write a good case study, a strange and rather ironic thing will likely happen: you’ll be overwhelmed with a flurry of some truly terrible tips.

So you’re in the market for a mission statement, are you? Good idea. Actually, putting together a mission statement could be the single smartest move that your business will ever make – because a mission statement is far more than an uplifting message or ambitious vision. It’s a functional and strategic tool that helps your business calibrate its journey, and avoid running off the rails. As noted by TIME:

To answer the question “what is inbound sales” – and more importantly, explain why you should care, we need to take a step back and look at inbound marketing. Here’s the scoop:

As every health services professional knows – whether they offer medical treatments, dental solutions, alternative or complimentary health services, and the list goes on – the healthcare landscape has dramatically changed in the last few years.

Structured data is based on a standardized collection of shared vocabularies (schema.org) and formats (Microdata, RDFa, or JSON-LD). Essentially, when structured data is added to a web page HTML code (this is referred to as “structured data markup”), the information helps search engines quickly and accurately understand what web pages are about, and the elements they contain – such a reviews, news articles, recipes, videos, and so on.