There are a few fundamentally important calculations on the business landscape, such as break-even, cost-benefit, ROI, and as far as advertisers that play the Pay-Per-Click (PPC) game are concerned: how AdWords quality score and ad rank are calculated.

It’s the digital marketing world’s equivalent of walking outside in the morning to drive to work – only to find that where your car used to be is now just an empty space, and perhaps a few shards of glass left behind by thieves who didn’t have “broom clean garage and driveway” on their car theft punch list.

Yes, we’re talking about getting your AdWords suspended. So much for Google’s mantra of “don’t be evil”, huh?

In ancient times – so on the business landscape, this is anything before 2010 or so – the metaphor used to engage customers was the good old “radar screen”. And for decades, it was the right image, because the goal was to be noticed and remembered, thus be on "their radar".

When it’s done right, there’s no more profitable investment a business can make than in its own marketing campaign strategy. That’s because marketing – and only marketing – can provide what sales reps need in order to meet their quota, and more importantly in the bigger picture, keep revenues and profits streaming into the organization: SALES QUALIFIED LEADS.

On today’s digital landscape, internet marketing is a must for businesses in both the B2B and B2C space. However, the vast majority of businesses aren’t taking full advantage of internet marketing – and it’s typically because they don’t know about all of the channels, strategies and tactics that are available to them. To fix this, below we highlight 5 methods on how to use internet marketing to drive customers, competitive advantage, revenues and profits.

Just how big and important is the service sector? According to Bloomberg, it represents a whopping 77 percent of private sector output in the U.S. It also supports hundreds of millions of jobs, as the numbers are only going to increase as the years march on. Basically, services are to the 21^st century what manufacturing was to the 20^th century.

As noted by HubSpot, a brand is far more than your logo or tagline. It’s an identity that captures and conveys your business’s values, principles, vision, and the emotions that you want to inspire in your target audience. Simply put, a brand is your business’s personality.

It’s a familiar story: you’ve invested money, time and talent and energy into a great newsletter. But the flood of subscribers you anticipated is more like a trickle. Concerned and confused? Don’t be. Help is on the way as we highlight 5 ways how to get people to sign-up for your newsletter:

Affinity marketing is when two (or more) businesses combine their marketing efforts in order to reach a mutually desirable target audience. For example, professional sports teams selling naming rights or display advertising are both affinity marketing.