In the last few years, content marketing has evolved more than anything else on the online and inbound marketing landscape. That means the rules have changed as well – rewarding businesses that know what works, and punishing those that don’t.

At Leap Clixx, one of the key commitments we make to our clients is reporting, reporting, and…wait for it…more reporting.

There’s a strange thing about the phrase target market that is arguably responsible for more business failures than any other cause: focusing on the “market” part, and ignoring the “target” part.

Millennials -- which is the cohort born from around 1980 to 2000 -- are known for many things. In terms of demographics, they’ve surpassed the Boomers as the largest generation. In terms of purchasing power, they’re in control of 21% -- or $1 trillion -- worth of consumer discretionary purchases. And in terms of marketing, they’re by far the biggest challenge that businesses have ever faced.

While they may not see it as a methodology, the fact is that customers – whether they’re buying a new gadget for themselves or a software solution for their business – generally follow a decision-making process that includes 5 stages: Awareness, Consideration, Preference, Purchase and Repurchase.

One of the most important questions that you should answer before you spend a cent on SEO is: How long does SEO take to work? This is because if you’re not in it for the long-haul, then much like getting healthy, it’s not going to give you the ROI you expect or need. We’ll get to that in a moment.

Being unable to find your website on Google is a bit like coming across your own obituary in the newspaper. You may feel the need to verify that you’re still alive, because it’s such an alarming and incomprehensible experience. You KNOW that your website exists – and it’s probably open in a browser tab as you read this – and yet, you’re forced to ask the internet world’s most soul-searching question: “Why doesn’t my website show up in Google search?”.

While kids are taught “not to judge a book by its cover,” most grown-ups have long since abandoned this wise advice, and as such determine if an email is worth their time based on its subject line. To help you boost engagement and avoid the dreaded trash or spam folders, here are 5 types of email subject lines that get opened vs. ignored: 

Let’s start with this: closed loop reporting isn’t new. In fact, it’s about as old as marketing itself. Of course, it hasn’t always been called closed loop reporting. What’s more, the idea of it was (and remains) notoriously difficult with traditional/interrupt marketing. In fact, with some campaigns, there’s no loop to close. There’s more of a soft, fuzzy hope that there’s ROI at the end of the rainbow.

Before we talk about AdWords bid strategy, there’s a curious thing about Google AdWords that we should unravel first: advertisers seem to really love them…or really hate them.