A curious phenomenon is unfolding across the business landscape - one that began in startups with their signature “shoestring budgets” but has since caught the attention of larger organizations which are doing something that, even a few years ago, was unthinkable: setting sail without a marketing department.

Here at Leap Clixx, we’re all about being positive and finding solutions. And so when we blog about the #1 inbound marketing mistake that we keep seeing year after year, it’s not because we’re being miserable or pessimistic. It’s actually quite the opposite.

It’s been said so many times that it’s now cliché, but we’ll say it again because the truth never goes out of style: CONTENT IS KING.

Whether it sells gourmet coffee to caffeine-loving patrons or provides highly technical engineering solutions to research lab managers, every business has a sales cycle; one that can typically last from a few seconds – to a few months. 

Just as lawyers grasp that there are many different kinds of evidence, and doctors know that the word “medication” can refer to anything from over-the-counter headache remedies to extremely potent prescription pharmaceuticals, sales professionals know better than anyone else that there is not one, but two distinct classification of marketing leads:

As any sales professional knows, not all leads are at the same stage of the sales cycle.

How to Increase the Google Ranking of Your Blog Posts

It may not be the only objective, but there's no doubt that getting your blog posts to rank high on Google is a critical metric that your marketing team is chasing.

After weeks or perhaps months of pushing content marketing strategy up the agenda and onto the radar screen, your boss has finally asked you for some “hard numbers” on blogging.

You’ve wisely decided that inbound marketing is the smartest and most strategic way to reach qualified leads, attract them to your business, convert them into customers and inspire them to become brand evangelists. Good move!