When the Leap Clixx team of researchers, designers and writers craft infographics for our clients, our goal is to produce an outstanding asset that cuts through the noise of “information overload”, and makes a positive, lasting impact on target markets.

Here at Leap Clixx, the benefits of inbound marketing are so clear to us that they’re axiomatic. That is, inbound marketing is part of our culture, mindset and perspective. We breathe inbound marketing and exhale ROI!

A couple of weeks ago, we highlighted the top 3 free online learning resources for SEO.

Several years ago, having an ad in the Yellow Pages was essentially a basic business requirement, regardless of whether a business fixed leaky faucets, helped drivers fight a traffic ticket, purchase a cruise vacation…and the list goes on. In fact, it was arguably harder to find a business that didn’t advertise in the Yellow Pages than one that did. 

Last week, we shared what we believe are the top 3 free online learning resources for SEO.

At Leap Clixx, one of the principles of our company – and one of the key facets that sets us apart from many other companies in our industry – is that we always educate our clients on the fundamentals of inbound marketing. 

In many ways, the essence of inbound marketing is captured by its first phase: attract. This isn’t to say the other phases aren’t important – because they certainly are. But those phases don’t get a chance to operate if customers aren’t ushered into a relationship. And that brings us to contact forms. Or rather, bad contact forms. 

While it goes without saying that all businesses -- including and often especially the “brick and mortar” kind – need to leverage the web to drive their business forward, this doesn’t mean that in-person networking events are unimportant or old fashioned. On the contrary, they remain a vital source of knowledge, relationship building, and indeed, finding new, profitable customers.

A significant strategic error that many B2B and B2C businesses make these days is that they offer valuable content to non-gated customers. We’ll explain why this is a mistake and how to fix it in a moment. First, let’s quickly explain what gated content means in the context of inbound marketing.

By now, you may be aware that inbound marketing is an approach that ushers customers through a journey that covers four successive phases: Attract, Convert, Close and Delight.

But what you may not be familiar with is WHY inbound marketing works. That is, why does it even exist in the first place? What was the matter with conventional marketing? And if conventional marketing is so bad, why do many companies – including large, successful enterprises – still use it to some extent?