One of the most frequent questions we get here at Leap Clixx is: “what should we be blogging about?” While each business and marketplace has its own unique dynamics, here is our general advice on what should be covered:

1. Tips and Advice 

Your customers are always looking for tips and advice on issues that within your field of expertise. Blogging this information impresses your customers, and establishes your business as an industry thought leader. Plus, in time your blog will become a “go to” knowledge hub that customers will come back to again and again – and tell their colleagues, family members and friends to check out as well. 

There was a time when offering ebooks to their customers was an optional “nice-to-have” strategy that some businesses took advantage of -- but most didn’t. However, that time is over, because on today’s competitive business landscape, ebooks aren’t merely an important piece of the inbound marketing puzzle: they’re essential!

On today’s hyper-connected digital landscape dominated by websites, emails, apps, texts, tweets, and posts, it’s easy to overlook that there’s an essential piece of the inbound marketing puzzle that was patented way back in 1876: the phone!

In a previous blog post, we highlighted the importance of blogging on a daily basis – which for many businesses is a considerable step-up in terms of volume from what they’re doing now. However, as explained in the above-noted blog, blogging once a day is now the standard best practice, and so it’s not a preference or a choice.

Over the past few years, blogging has gone from being an optional “nice-to-have” element, to an essential piece of the business marketing mix. However, there continues to be some uncertainty and confusion around how many times per week a business should be blogging.

Inbound marketing is a great strategy for various reasons: adaptability, affordability, effectiveness, etc. But for me, I like inbound marketing because of the simple idea at the heart of it: create content, attract visitors.

The business world can be a bit cutthroat at times – it’s only natural. When you’re dealing with large sums of money, the success or failure of a business, personal achievements, and people’s very livelihoods, pressure is going to be high. Everyone wants to take credit for the business’ achievements, while no one wants to be responsible for its failures.

Let me answer the question in the headline immediately: because it’s the nature of the business.

Quick: name a search engine. I’d bet my weekly salary that you named Google, and why wouldn’t you? It’s still the world’s biggest and most widely-used search engine, and it’s also the default search engine on every Android smartphone. Google runs the world, which is why every business website it trying desperately to rank more highly in its results.

How often do you check your email? I probably check mine at least five times per day, and there’s always some new email from a company I’m not that interested in hearing from. I probably get a half dozen of those emails every day, even though I try not to subscribe to anyone’s mailing list, and I might read one or two. But for the most part, my eyes never see more than a partial subject line; the majority of those emails go straight into the trash can.