What’s something you can’t get enough of online, but want to avoid like the plague on your commute? Traffic. Nothing can make us happier than seeing an online traffic spike month-over-month, just like nothing can make us sadder than seeing a major accident on our normal route home.

Many people dislike bloggers. Whether it’s members of the media, companies or celebrities, there always seems to be someone out there spewing some venom at the blogging community. But this is mostly a case of misunderstanding. When the average person thinks of a blogger, they imagine someone writing about their own personal experiences, and promoting unfounded, salacious claims about people they don’t even know. Basically, they think most bloggers are gossipy.

Inbound marketing is a little bit like painting your house: sure, you could probably do it on your own, but that would require a ton of work and preparation. Wouldn’t you rather hire professionals to handle the job for you?

Inbound marketing is a great strategy, one we truly believe in. We’re confident that if you embrace inbound marketing strategies, you’re going to experience definite success with generating leads and making sales.

SEO can be a very difficult concept to master. It’s not hard to understand – SEO essentially measures how easily your site can be found through online searches – but it’s an incredibly competitive field. Almost every website in existence wants to have better SEO, and they’re each trying to outdo the other for search supremacy.

Inbound marketing hasn’t been around for that long, but it’s already taken the business world by storm. Thousands of companies are already embracing this innovative strategy, and many more will join their ranks in 2015. But for as interesting and effective as inbound marketing is, it can’t escape the need for one of the standbys of business: leads.

One of the best features of inbound marketing is the fact that it lives entirely online. That means making changes is cheap and easy, because all it takes is changing some lines of code – or editing the page in a CMS system like the HubSpot COS – and you can quickly transform any site page. It’s practically instantaneous.

B2B companies face a tougher challenge than B2C companies, because their pool of potential customers is so much smaller. A B2C company can market to individuals from all walks of life on any platform, but B2B companies have to target very specific individuals: namely, the “decision makers.”

I know why you’re here. You’re here because we used the magic words: online lead generation.

It seems everyone wants to know how to generate leads online, and they’re all searching for the answer like it’s some big secret.

Good SEO takes significant time and effort to implement, partially because of how Google works. The world’s most powerful search engine plays a major role in inbound marketing, because a company’s website must be relevant in Google’s eyes in order to rank highly in search results. When that happens, your site will get more clicks, which means more traffic and then more leads.