In spite of the rash of Google updates and other covert maneuvers, link-building is still necessary for search rankings. Google has made it crystal clear that high quality content is what it wants. But, Google is not quite so upfront about links. We do know that quality onsite and offsite content is just part of effective SEO. You still need to get those links. Link building tactics have changed and will continue to change in response to Google updates. Looks like another Google update is coming soon.

Google Places for Business continues to merge Google’s offerings. Now users will be able to access their Google+ and Google Local page from the same place, making Google Local and Social more unified. Will Google local search and social media continue to become one? We’ve been wondering for awhile! Google Places for Business is still in its infancy, but we’ll keep you posted on changes and new features in Google’s offerings.

Scared of Pay Per Click? Don’t have the budget? Set up a remarketing only campaign. 'Remarketing' is literally re-targeting people; showing ads only to people who visit your website. They were interested in a product or service you have to offer--that’s why they visited your site in the first place. Your ads will appear on other publisher's websites as a reminder to come back to your website. It’s an easy, simple, friendly, inexpensive way to get more customers who don’t convert when they first check out your website.

 Can my business value from using Pinterest? What is the Value of Pinterest? Why should I use Pinterest for my business? These are all questions that I have recently heard. The answer is yes your business can value from using Pinterest, the value of Pinterest is very high, and there are many reasons to use Pinterest for your business.