To answer the question “what is inbound sales” – and more importantly, explain why you should care, we need to take a step back and look at inbound marketing. Here’s the scoop:

If your business isn’t focusing on how to increase organic traffic to your site, then you need to do two things immediately: 

As every health services professional knows – whether they offer medical treatments, dental solutions, alternative or complimentary health services, and the list goes on – the healthcare landscape has dramatically changed in the last few years.

As noted by Forbes contributor Alan Hall, “knowing and understanding targeted customers is the overarching rule of exceptional companies.”

When it comes to establishing thought leadership, increasing brand awareness and ultimately generating more customers, few strategies are more effective than creating educational eBooks. Publishing educational eBooks allows your business to share your expertise on solving common customer problems while getting new lead information on visitors who are downloading them. It’s really a win-win!

Structured data is based on a standardized collection of shared vocabularies (schema.org) and formats (Microdata, RDFa, or JSON-LD). Essentially, when structured data is added to a web page HTML code (this is referred to as “structured data markup”), the information helps search engines quickly and accurately understand what web pages are about, and the elements they contain – such a reviews, news articles, recipes, videos, and so on. 

In the last several years, few things in the online and inbound marketing world have changed more than guest blogging. In fact, things have become so confusing today, that if you ask 10 people “what is guest blogging?” you’re likely to hear 10 different answers. In fact, if you ask some of the same people “what is guest blogging?” 10 times, you still might get 10 different answers.

Before looking at tips for exceptional homepage design, let’s look at another number instead: one billion.

According to the Hoover’s, a business information service owned by Dun and Bradstreet, the consumer services industry is comprised of thousands of companies delivering services in a number of areas, including (but not limited to): 

The conventional definition of a content strategy (courtesy of Usability.gov) is that it’s centered on the “planning, creation, delivery, and governance of content.”