Inbound marketing is a great strategy for various reasons: adaptability, affordability, effectiveness, etc. But for me, I like inbound marketing because of the simple idea at the heart of it: create content, attract visitors.

The business world can be a bit cutthroat at times – it’s only natural. When you’re dealing with large sums of money, the success or failure of a business, personal achievements, and people’s very livelihoods, pressure is going to be high. Everyone wants to take credit for the business’ achievements, while no one wants to be responsible for its failures.

Let me answer the question in the headline immediately: because it’s the nature of the business.

How often do you check your email? I probably check mine at least five times per day, and there’s always some new email from a company I’m not that interested in hearing from. I probably get a half dozen of those emails every day, even though I try not to subscribe to anyone’s mailing list, and I might read one or two. But for the most part, my eyes never see more than a partial subject line; the majority of those emails go straight into the trash can.

What’s something you can’t get enough of online, but want to avoid like the plague on your commute? Traffic. Nothing can make us happier than seeing an online traffic spike month-over-month, just like nothing can make us sadder than seeing a major accident on our normal route home.

Many people dislike bloggers. Whether it’s members of the media, companies or celebrities, there always seems to be someone out there spewing some venom at the blogging community. But this is mostly a case of misunderstanding. When the average person thinks of a blogger, they imagine someone writing about their own personal experiences, and promoting unfounded, salacious claims about people they don’t even know. Basically, they think most bloggers are gossipy.

Inbound marketing is a little bit like painting your house: sure, you could probably do it on your own, but that would require a ton of work and preparation. Wouldn’t you rather hire professionals to handle the job for you?

Inbound marketing is a great strategy, one we truly believe in. We’re confident that if you embrace inbound marketing strategies, you’re going to experience definite success with generating leads and making sales.

Inbound marketing hasn’t been around for that long, but it’s already taken the business world by storm. Thousands of companies are already embracing this innovative strategy, and many more will join their ranks in 2015. But for as interesting and effective as inbound marketing is, it can’t escape the need for one of the standbys of business: leads.

One of the best features of inbound marketing is the fact that it lives entirely online. That means making changes is cheap and easy, because all it takes is changing some lines of code – or editing the page in a CMS system like the HubSpot COS – and you can quickly transform any site page. It’s practically instantaneous.