When it comes to feedback on our blog posts, among the most frequent – and also most appreciated – things we hear from our wonderful readers (a.k.a. YOU!) is that we have a way of explaining complex or technical subjects in an easy, business-friendly manner.

If you’re using Google AdWords as part of your inbound marketing campaign, or if you’re considering adding it to the mix, then you obviously know that first page advertising is where the action is. However, just HOW important it is to get on page one may shock you.

As an Inbound Marketing Coordinator at Leap Clixx, one of my jobs is to build and maintain PPC advertising campaigns for clients. Many times these clients have already started a Google AdWords campaign, but have struggled to make it successful. That’s where I come in! Below I review the 10 biggest mistakes I see made using Google AdWords that can seriously impact your budget and ultimately your campaign’s success.

Creating and running a PPC campaign can be scary. You create these keyword lists and write up these ads so when enabled, your business starts spending money to hopefully generate leads. While you try to make the most educated decisions on what to target, how can you set yourself up for success? What's the best way to use Google AdWords in your preparation process?

Recently, we looked at the difference between landing pages and homepages, as well as onpage SEO vs. offpage SEO.

Pay-per-click (PPC) advertising can be a highly successful and cost-effective way to attract qualified leads and guide them through the buyer's journey.

According to SearchEngineLand.com, the top 3 PPC ad spots receive more than 40% of clicks on the page which obviously translates to a massive advantage as well as a prime opportunity for businesses facing heavy competition to rank high for popular keyword search terms.

How to Increase the Google Ranking of Your Blog Posts

It may not be the only objective, but there's no doubt that getting your blog posts to rank high on Google is a critical metric that your marketing team is chasing.

Several years ago, having an ad in the Yellow Pages was essentially a basic business requirement, regardless of whether a business fixed leaky faucets, helped drivers fight a traffic ticket, purchase a cruise vacation…and the list goes on. In fact, it was arguably harder to find a business that didn’t advertise in the Yellow Pages than one that did. 

Last week, we shared what we believe are the top 3 free online learning resources for SEO.

Inbound marketing is a great strategy for various reasons: adaptability, affordability, effectiveness, etc. But for me, I like inbound marketing because of the simple idea at the heart of it: create content, attract visitors.