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Latest Blog Post

3 Best Practices to Optimize Your Sales Team Structure

As noted in a study by USC professor and author Steve W. Martin, high-performance sales organizations aren’t necessarily those with the most resources or coveted rain makers. Rather, they’re leveraging something that all businesses can benefit from, regardless of whether they’re small start-ups or large enterprises: an optimized sales team structure.

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3 Outstanding Real-World Social Media Campaign Ideas

Whether a business sells professional services to engineers or laptops to hard core gamers, the fact is that having a social media presence and profile is mandatory. But that’s not where the must-haves end. 

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5 Steps for Creating a Winning Marketing Campaign Strategy

When it’s done right, there’s no more profitable investment a business can make than in its own marketing campaign strategy. That’s because marketing – and only marketing – can provide what sales reps need in order to meet their quota, and more importantly in the bigger picture, keep revenues and profits streaming into the organization: SALES QUALIFIED LEADS.

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5 Methods on How to Use Internet Marketing

On today’s digital landscape, internet marketing is a must for businesses in both the B2B and B2C space. However, the vast majority of businesses aren’t taking full advantage of internet marketing – and it’s typically because they don’t know about all of the channels, strategies and tactics that are available to them. To fix this, below we highlight 5 methods on how to use internet marketing to drive customers, competitive advantage, revenues and profits.

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3 Tips for Managing Agencies for Maximum ROI

When businesses tap into the expertise and solutions of a marketing agency, they don’t just want the relationship to be rewarding and profitable, but they count on it to be both. After all, there are plenty of great ways to waste money (a festive excursion to Las Vegas springs to mind). Spending money on a marketing agency for the sake of it doesn’t make the list.

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How to Find Bloggers to Reach Your Marketplace

It goes without saying (but we’ll say it anyway just in case) that on today’s digital marketing landscape, blogging isn’t an option.

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3 Tips on How to Market a Service

Just how big and important is the service sector? According to Bloomberg, it represents a whopping 77 percent of private sector output in the U.S. It also supports hundreds of millions of jobs, as the numbers are only going to increase as the years march on. Basically, services are to the 21st century what manufacturing was to the 20th century.

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5 Questions to Ask When Rebranding

As noted by HubSpot, a brand is far more than your logo or tagline. It’s an identity that captures and conveys your business’s values, principles, vision, and the emotions that you want to inspire in your target audience. Simply put, a brand is your business’s personality.

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5 Key Elements of a Winning Pull Marketing Strategy

As you might expect from the term, pull marketing is any kind of marketing that attempts to attract prospects onto the buyer’s journey. For example, generating prospects through ebooks, white papers, infographics, targeted social media content, and through SEO are all forms of pull marketing. Pull marketing is almost exclusively an online process, since it leverages the web and automation.  

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The Inside Scoop on Outsourced Marketing

Let’s start with this: unlike other kinds of outsourcing, the concept of outsourced marketing isn’t new.

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