It’s a familiar story: you’ve invested money, time and talent and energy into a great newsletter. But the flood of subscribers you anticipated is more like a trickle. Concerned and confused? Don’t be. Help is on the way as we highlight 5 ways how to get people to sign-up for your newsletter:

Affinity marketing is when two (or more) businesses combine their marketing efforts in order to reach a mutually desirable target audience. For example, professional sports teams selling naming rights or display advertising are both affinity marketing. 

Way back in 2007 when Facebook announced that it was entering the online advertising game, it was greeted with mixed reviews – and some flat out derision. Indeed, Gawker went as far to include Facebook ads on its list of the “Top 5 Fails of 2007” (in case you’re curious, the other 4 were:  Apple TV, Googlephone, DRM free music, and the Tesla Roadster).

With no disrespect to either side: PPC consultants are in some ways like lawyers.

As noted by the Houston Chronicle: “All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public.”

Confused about the difference between CPA vs. CPC? Don’t worry – we’ll clear the air and give you the acronym awareness you need.

For many small businesses, their internet marketing experience to date hasn’t been triumphant. On the contrary, their story so far is somewhere between underwhelming and disasterous.

Here at Leap Clixx, we’re a happy bunch. And we don’t mean that we’re the “mindlessly optimistic” type, or the person you just want to SCREAM AT sometimes for, well, being mindlessly optimistic is a good enough reason.

It’s a crowded online environment these days as companies of all types and sizes compete to attract the attention of the hordes of people engaging with content through mobile and other devices. Companies are often challenged to stand out in meaningful ways to drive traffic to their sites and generate the type of activity they’re looking for.

While email marketing has changed dramatically in the last few years – and is almost unrecognizable compared to what it was a decade ago – any belief that this method is no longer worthwhile, strategic or profitable is flat out wrong.