As you explore your inbound marketing options, a name you’ve likely come across more often than any other is HubSpot. And there’s a simple reason for this: HubSpot INVENTED the term "Inbound Marketing"! 

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Facebook’s latest earning report announced that the social media monolith's ad revenues skyrocketed 45% in the last year to $4.3 billion. This has left thousands if not millions of businesses like yours asking: “Is Facebook retargeting right for my business?” 

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A frequent question our clients ask us at Leap Clixx is: “Can I utilize HubSpot without hosting my website on HubSpot?”

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A website is your business’s flagship digital asset, and leads are the fuel that makes it function. Indeed, you can have a brilliant website loaded with features and worthy of awards, but without leads it’s not an asset, it’s an albatross. 

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At this point, you've encountered Google Plus (a.k.a. Google+) pages, and you may even have one associated with your personal Gmail or YouTube account with it. (Okay, let's face it: Google has thrust it upon you and typically, it's their way or the highway...) 

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At first glance, mentioning that it’s important to analyze your Inbound Marketing results may seem, well, rather redundant. Of course you KNOW that analyzing marketing results is important.

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Retargeting (a.k.a. remarketing) is an extremely effective strategy that involves reaching out and routing specific content or messages to customers, based on information gleaned from previous interactions. The goal is to bring them back into the fold and re-engage them vs. lose them to the competition. 

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It’s almost impossible to imagine, but it was only about 15 years ago (and even more recently in some sectors) that having a business website was seen as an option – and not necessarily even a preferred one, either.
 
Indeed, many businesses – including some highly successful ones – balked at the idea of having an online presence, and thought it was far wiser to wait for this web “fad” to blow over. After all, why waste money on a short-lived trend?
 
Well, here we are near the end of 2015, and we can see that this “fad” has not merely remained, but it has grown and intensified exponentially. In fact, most businesses rely on their website and online presence MORE than their brick and mortar location.
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While business leaders are always keeping their eye on P/L and ROI, there’s an even more precious resource that they focus on: TIME. 

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Over the last few years, Inbound Marketing has rapidly emerged as a proven and effective approach that helps B2B and B2C business of all sizes cost-effectively: expand their reach, connect with profitable customers, generate sales, and generate rewarding ROI. 

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