Here at Leap Clixx, we’re a happy bunch. And we don’t mean that we’re the “mindlessly optimistic” type, or the person you just want to SCREAM AT sometimes for, well, being mindlessly optimistic is a good enough reason.

It’s a crowded online environment these days as companies of all types and sizes compete to attract the attention of the hordes of people engaging with content through mobile and other devices. Companies are often challenged to stand out in meaningful ways to drive traffic to their sites and generate the type of activity they’re looking for.

While email marketing has changed dramatically in the last few years – and is almost unrecognizable compared to what it was a decade ago – any belief that this method is no longer worthwhile, strategic or profitable is flat out wrong.

Rather than defining hypertargeting and then looking at an example – which is usually how we explain stuff in our blog – in this case, it’s simpler and more memorable to start with an example, because no matter who you are, where you live, or what you do: you have definitely been hypertargeted!

You already know that the loyal customers on your roster are among your most profitable. Not just because they (presumably) buy the most products or services, but also because the time and resource investment you must make to keep them happy is less than onboarding new customers.

Every field has its vernacular. Lawyers like talking about “rubrics” and “fulcrums”, doctors say things like “idiopathic” and “code brown” (yup – it’s what you think it is), and don’t get us started on politicians. Can anyone say “dollar diplomacy” and “sunset provisions”?

If you search for tips on how to write a good case study, a strange and rather ironic thing will likely happen: you’ll be overwhelmed with a flurry of some truly terrible tips.

As noted by the world’s most comprehensive supply chain management information resource SupplyChainBrain, today’s supply chain management and logistics companies are under constant pressure to tackle a set of key challenges, including: managing unpredictable demand, improving efficiency, and achieving a high level of customer service.

While the idea of a content workflow certainly isn’t new – TechPubs folks have been using them for decades to create all kinds of product documentation – it’s only in the last few years that the sales and marketing world (outside of large enterprises and media companies) have started paying serious attention to them. 

So you’re in the market for a mission statement, are you? Good idea. Actually, putting together a mission statement could be the single smartest move that your business will ever make – because a mission statement is far more than an uplifting message or ambitious vision. It’s a functional and strategic tool that helps your business calibrate its journey, and avoid running off the rails. As noted by TIME: