When it’s done right, there’s no more profitable investment a business can make than in its own marketing campaign strategy. That’s because marketing – and only marketing – can provide what sales reps need in order to meet their quota, and more importantly in the bigger picture, keep revenues and profits streaming into the organization: SALES QUALIFIED LEADS.

On today’s digital landscape, internet marketing is a must for businesses in both the B2B and B2C space. However, the vast majority of businesses aren’t taking full advantage of internet marketing – and it’s typically because they don’t know about all of the channels, strategies and tactics that are available to them. To fix this, below we highlight 5 methods on how to use internet marketing to drive customers, competitive advantage, revenues and profits.

When businesses tap into the expertise and solutions of a marketing agency, they don’t just want the relationship to be rewarding and profitable, but they count on it to be both. After all, there are plenty of great ways to waste money (a festive excursion to Las Vegas springs to mind). Spending money on a marketing agency for the sake of it doesn’t make the list.

It goes without saying (but we’ll say it anyway just in case) that on today’s digital marketing landscape, blogging isn’t an option.

Just how big and important is the service sector? According to Bloomberg, it represents a whopping 77 percent of private sector output in the U.S. It also supports hundreds of millions of jobs, as the numbers are only going to increase as the years march on. Basically, services are to the 21^st century what manufacturing was to the 20^th century.

As noted by HubSpot, a brand is far more than your logo or tagline. It’s an identity that captures and conveys your business’s values, principles, vision, and the emotions that you want to inspire in your target audience. Simply put, a brand is your business’s personality.

As you might expect from the term, pull marketing is any kind of marketing that attempts to attract prospects onto the buyer’s journey. For example, generating prospects through ebooks, white papers, infographics, targeted social media content, and through SEO are all forms of pull marketing. Pull marketing is almost exclusively an online process, since it leverages the web and automation.  

Let’s start with this: unlike other kinds of outsourcing, the concept of outsourced marketing isn’t new.

It’s a familiar story: you’ve invested money, time and talent and energy into a great newsletter. But the flood of subscribers you anticipated is more like a trickle. Concerned and confused? Don’t be. Help is on the way as we highlight 5 ways how to get people to sign-up for your newsletter:

For many small businesses, their internet marketing experience to date hasn’t been triumphant. On the contrary, their story so far is somewhere between underwhelming and disasterous.